From a previous post in the Triskele Consulting Blog.
You’ve got your LinkedIn and Twitter accounts and know the value of being on both social media platforms. You also are finding how challenging it can be to juggle tweeting with participating in all the ways LinkedIn has to help you gain more profile, share ideas and expertise with your network. There is the status update, building your network with personalized invitations, participation in group discussions and demonstrating your knowledge through the Answers option, to name but a few. It’s enough to fill your day without doing much else.
Well, not exactly, but it can seem that way. I know. I’ve been there. I’ve also experimented with several automated scheduling platforms to make posting to social media profiles faster and easier, with varying success.
Which brings me to LinkedIn and Twitter. Tweeting and LinkedIn status updates all at the same time! What a time saver, yes? It can also be an annoying time waster to members of your network.
LinkedIn and Twitter: The same You but different Perspectives
Coordinating your social media profiles does make sense. You want to get your messages out to your followers and create those vital relationships that turn into more than just a passing interest in you and your business. But coordination is not a message dump. Why? Because each social media tool is separate and distinct. And it’s not just because you’re limited to only 140 characters on one and not the other.
Think of it this way. When you try on new clothes the store provides a three-way mirror, so you can see how the clothes fit from all angles. You also see how others see from all those angles. Now take LinkedIn and Twitter. It’s the same you, but your audience is seeing you from slightly different perspectives.
Match Your Message to the Milieu
LinkedIn is networking, but not exactly a chat at the water cooler. On LinkedIn people want contributions that not only make them think, but also suit the milieu of a professional networking group.
Twitter followers also want good content, but even the name of the medium tells you tweets are succinct, with a bit of banter and even sentence fragments. Since they are short, it’s easy to create more of them. This can actually look like spam on LinkedIn. And who likes spam?
In fact, what got me to thinking about LinkedIn’s difference was a newly enlisted client I’d created profiles for in both LinkedIn and Twitter. He complained to me that all he saw was “a lot of crap on LinkedIn” that he didn’t have time to deal with. He’d previously avoided social media for just that reason. “Are you sure you meant LinkedIn?” I asked rather incredulously. Oh yes. He was sure. So I logged into his account and he was right. His home page was full of someone’s Twitter feed and nothing related to his profession.
Let’s face it. The world of social media is a new frontier. We’re all learning. I certainly have made my share of mistakes and berated myself for these gaffes. Just remember the three-way mirror. People see different facets. By adapting your messages to your audience, you’ll find people come around and see the whole you.
How Do You Manage LinkedIn and Twitter?
Do you use an automated third-party app for managing LinkedIn and Twitter? What’s your experience with using tweets for status updates? Share your thoughts and experience in a comment below.